Addressing Global Issues
SCARCITY
Insufficient Water Supply
Water scarcity impacts 40% of the world’s population and an estimated half of the world's population will be living in water-stressed areas by 2025.
Lack of Economic Means to Satisfy the Standard Demand for Water
Globally, 2.2B+ people lack access to safely managed drinking water services, 884M+ do not have safe water to drink, and about 1 in 3 schools lack safe drinking water access.
Affects Many Areas of Life
Water scarcity limits access to safe drinking water, basic hygiene, and water resources for livestock and farm crops.
CONTAMINATION
Tap Water
Tap water is exposed to numerous contaminants when transported through corrosive pipes and is commonly treated with chlorine and fluoride – known toxins.
Bottled Water
Studies have shown that bottled water releases trace amounts of polymer plastic and other toxic chemicals into the water, especially when exposed to heat.
Significant Health Risks
Contaminated drinking water is a common cause of many adverse health effects, both cognitive and physiological, affecting 500M+ people every year.
SUSTAINABILITY
Ground and Freshwater
Ground and freshwater resources are finite, tedious to maintain, and require expensive processes to extract and purify the water.
Costly Infrastructure
Distributing water from groundwater reservoirs requires the positioning of miles of underground pipes which are costly to position, maintain, and repair.
Throwaway Plastic Bottles
Single-use plastic bottles take around 450 years to decompose and are one of the leading contributors to global plastic pollution.
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Plastic Waste & Pollution
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1500 plastic bottles are consumed and dumped in the U.S. every second (over 120 million per day).
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It takes around 450 years for plastic to decompose into smaller pieces – it never biodegrades.
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Only 20% of bottles are recycled – the other 80% contribute to the buildup of plastic waste and pollution.
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Around 8-9 million tons of plastic end up in our oceans and waterways every year.
Single-Use Plastic Bottle Consumption
Figure A: Daily Consumption – 1.3B bottles
Figure B: Monthly Consumption – 40B bottles
Figure C: Past 10 Years – 4T bottles